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What is coaching?
Coaching is an emerging profession that synthesises the best aspects of psychology, business, leadership, communications, organisational development, counselling, sports psychology and philosophy.

Why does coaching work?
It helps the individual (or team) to clarify objectives and goals; align values, goals and actions; and increase accountability. It offers support; challenges; keeps the individual/s focused; reinforces changed behaviour; is the best of many disciplines. It is based on validated techniques to change behaviour.

If you have an important point to make, don't try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time-a tremendous whack.

Winston Churchill
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